Gartner: Samsung Apple will continue to be staged, "Hutch hegemony"

According to foreign media reports, the well-known market research firm Gartner recently said that in the foreseeable future, the Samsung and Apple will continue to be staged, "Hutch hegemony" and the vast majority of mobile field swallowed profits and sales data.

The following are the main contents of the article:

Well-known market research firm Gartner expects 2014 global total of 2.5 billion will sell electronic equipment, compared to last year, an increase of 6 percentage points. And in this 2.5 billion electronic equipment, about 75% will be the smart phone devices. Gartner believes that in 2014 Android operating system's market share in this area will still be Apple iOS and Microsoft Windows Phone more than twice.

It is evident that, Gartner has been sealed in advance for your Android smart phone market next year the king, it is expected that the operating system will account for 1.9 billion smart phones, 42% of the share. However, while Android has achieved a victory in the data, but that does not mean that the platform is the only winner in the field of smart phones.

Canadian investment bank Canaccord Genuity analyst Michael - Woke Lei (Michael Walkley) said that in the first quarter of 2013, Apple harvest 57% of the global mobile phone industry's profits, the profits of the remaining 43% are mostly won by South Korea's Samsung Electronics . At the same time, Woke Lei also expects that nearly a year since Apple has not introduced new smart phones, Samsung is expected by virtue of their Galaxy S4 phone June 30 deadline for the second quarter to further erode the profits of the industry share. But in addition to Samsung, other Android phone manufacturers are few in this area is almost impossible to have much impact.

Although Samsung is gradually taking over is in a rising trend of the Android smartphone market, Gartner expects Apple will still win in the next year 14% share of global shipments of electronic devices, slightly behind Microsoft's 15% share. Gartner said that Apple will be mainly through its iPhone, iPad and Macbook series notebook to maintain their upward momentum. On the other hand, although Microsoft also spent huge in the mobile space effort, but the company was never able to get much success, so Microsoft will constitute the major market share from the traditional PC and laptop equipment contributions.

Gartner expects Microsoft and including Nokia, PC manufacturers, including allies device shipments growth next year will be less than Android and Apple. In fact, the research firm said that even Apple and Android will usher in the next year sales growth of 17%, while the Windows platform has risen by only about 10%. It is worth mentioning that the Canadian veteran Blackberry handset manufacturers will continue to be in the "Other" category, because more and more consumers tend to move from the top three operating systems to choose.

It should be said, between Apple and Samsung has made the situation of double turn the two companies to plunder the vast majority of the mobile market profits. However, based on these two companies have several patent disputes in many countries to court. And despite Apple's hoping to get rid of their dependence on the Samsung, but the company is still an important customer of Samsung. In the new release, Apple seems to take a more cautious attitude about the company will release a series of new products each year, while Samsung seems to launch new products every month.

If we say that these two companies have in common, then the current, high R & D budget, a good momentum of development and its own halo effect that would be one of them. Now, the two companies have by virtue of their broad product line (including smart phones, tablet PCs, notebooks and PC, etc.) to attract more and more consumers, and consumers tend to think that these two brands "cool "safe, and very stylish.

For Apple, the so-called "halo effect" is nothing new, but this effect is specific role in the company's mobile products embody some of the more obvious. In response, Samsung had hoped to emulate Apple, but it has paid a heavy price (the court ruled that Samsung copied Apple previously convicted and imposed a huge fine). Fortunately, the company seems to have passed the launch of the Galaxy series gradually began to catch up with the pace of the apple.

Of course, just like the previous Nokia and BlackBerry, as the brand's fate is always filled with too many unknown sex. However, in the foreseeable future, we believe that Apple and Samsung will continue to be staged, "Hutch hegemony" of the drama, and won the majority of mobile field margins and sales data.
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