Foreign media: Chromecast is Google TV should look like

July 26 news conference held yesterday, Google released a new addition to the Nexus 7, but also surprisingly launched Chromecast TV stick, the product also carries the Google domination people living hope.

Presentation from the conference perspective, Chromecast impression is smart, simple and cheap. Chromecast TV Stick to the size and almost common U disk, use simply plug it into your TV's HDMI interface can be. Chromecast support the 802.11n standard, you can via Wi-Fi with Android, iOS, Windows and Chrome OS devices are now paired.

With Chromecast streaming capabilities, users can new Nexus 7 Tablet PC and any device running Android 2.3 mobile device over the content displayed on the screen displayed on the TV screen, and can be remotely controlled. For example, users If you want to play YouTube videos on your TV, then only need to click the Cast button in the application.

With Apple's AirPlay different (the contents of the mobile device directly streamed to the Apple TV), Chromecast acquire content directly from the cloud. This means that if users start using Chromecast in the living room, then other users can also use other devices supporting Cast Chromecast, and is also very power.

The release Chromecast while Google also launched for developers Google Cast SDK. With this software development kit, developers can free the re-development of applications that support Chromecast trouble, just on the existing small-scale modification program.

Furthermore, in terms of price, $ 35 (about 210 yuan) the price is indeed very low, which further enhances the Chromecast competitiveness. Currently the cheapest Vizio Google TV is produced by Co-Star streaming player. And, like most of Google TV devices, Vizio Co-Star also includes a somewhat overly complicated remote control. So with Google TV, the user can choose any of your favorite device as Chromecast remote control. And there is no complex operation interface, as long as an application is used, then the method of operation on Chromecast completely without any difficulty.

For example, when users want to watch Netflix on the video, the user only needs to open Netflix on mobile devices, applications, play want to see the video, then click on Cast button, you will be able to play 1080P video resolution to HD streaming TV. Whether or Chromecast For Google, the importance of this function is self-evident. Currently Netflix and Pandora has been added to Chromecast support, I believe that as Hulu, Flixster, Crackle and CinemaNow and other Internet content providers will follow soon.

The Amazon will support Chromecast is still unknown. Amazon Prime service currently has about ten million users, presumably these users will want to enjoy Amazon Prime via television in the digital content. For watching online content users, they usually want to be able to take the initiative to choose the content you want to watch, but these usually come from different content providers.

Do not forget, Amazon and Google competitive relationship exists, especially in the tablet market. Amazon has the popular Kindle Fire HD, but Google has just launched a new Nexus 7, then what reason the Amazon help Google grab people's living it?

The reason is not just a Chromecast hardware, it is more a platform. Because are running Android system, so in theory on the Kindle Fire runs through Chromecast YouTube's exactly the same effect and the Nexus 7. And Amazon should be happy to accept a new platform, in order to sell more online content and increase the number of users of Amazon Prime.

However, as Google's rival, Apple probably will never support Chromecast, because Apple has its own living room solutions, but also Apple TV provides users with network resources.

Considering Chromecast with Google TV in functionality repetition, so Chromecast may mean the end of Google TV. While still in the Beta test version, but now Chromecast Chrome browser already supports content streaming function, you can display on TV separate Chrome browser tabs content. Is much better than the actual experience of browsing the web via Google TV.

Although Google Chromecast high hopes for, but now say with certainty that Chromecast will be a great success too early. But $ 35 (about RMB 210) of low-cost to consumers is still very attractive. And compact size and low cost are conducive to Google convince OEM manufacturers to jointly build Chromecast platform.

But now Chromecast One of the difficulties faced by the availability of partner's trust. As we all know, Samsung SmartTV technology down a lot of effort, so Samsung will turn to support Chromecast still hard to say.

Overall, Chromecast idea is outstanding, enabling TV easily "intelligent", or even no exaggeration to say, Chromecast is Google TV really looks like.
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