Gartner: Samsung Apple will continue to be staged, "Hutch hegemony"

According to foreign media reports, the well-known market research firm Gartner recently said that in the foreseeable future, the Samsung and Apple will continue to be staged, "Hutch hegemony" and the vast majority of mobile field swallowed profits and sales data.

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Well-known market research firm Gartner expects 2014 global total of 2.5 billion will sell electronic equipment, compared to last year, an increase of 6 percentage points. And in this 2.5 billion electronic equipment, about 75% will be the smart phone devices. Gartner believes that in 2014 Android operating system's market share in this area will still be Apple iOS and Microsoft Windows Phone more than twice.

It is evident that, Gartner has been sealed in advance for your Android smart phone market next year the king, it is expected that the operating system will account for 1.9 billion smart phones, 42% of the share. However, while Android has achieved a victory in the data, but that does not mean that the platform is the only winner in the field of smart phones.

Canadian investment bank Canaccord Genuity analyst Michael - Woke Lei (Michael Walkley) said that in the first quarter of 2013, Apple harvest 57% of the global mobile phone industry's profits, the profits of the remaining 43% are mostly won by South Korea's Samsung Electronics . At the same time, Woke Lei also expects that nearly a year since Apple has not introduced new smart phones, Samsung is expected by virtue of their Galaxy S4 phone June 30 deadline for the second quarter to further erode the profits of the industry share. But in addition to Samsung, other Android phone manufacturers are few in this area is almost impossible to have much impact.

Although Samsung is gradually taking over is in a rising trend of the Android smartphone market, Gartner expects Apple will still win in the next year 14% share of global shipments of electronic devices, slightly behind Microsoft's 15% share. Gartner said that Apple will be mainly through its iPhone, iPad and Macbook series notebook to maintain their upward momentum. On the other hand, although Microsoft also spent huge in the mobile space effort, but the company was never able to get much success, so Microsoft will constitute the major market share from the traditional PC and laptop equipment contributions.

Gartner expects Microsoft and including Nokia, PC manufacturers, including allies device shipments growth next year will be less than Android and Apple. In fact, the research firm said that even Apple and Android will usher in the next year sales growth of 17%, while the Windows platform has risen by only about 10%. It is worth mentioning that the Canadian veteran Blackberry handset manufacturers will continue to be in the "Other" category, because more and more consumers tend to move from the top three operating systems to choose.

It should be said, between Apple and Samsung has made the situation of double turn the two companies to plunder the vast majority of the mobile market profits. However, based on these two companies have several patent disputes in many countries to court. And despite Apple's hoping to get rid of their dependence on the Samsung, but the company is still an important customer of Samsung. In the new release, Apple seems to take a more cautious attitude about the company will release a series of new products each year, while Samsung seems to launch new products every month.

If we say that these two companies have in common, then the current, high R & D budget, a good momentum of development and its own halo effect that would be one of them. Now, the two companies have by virtue of their broad product line (including smart phones, tablet PCs, notebooks and PC, etc.) to attract more and more consumers, and consumers tend to think that these two brands "cool "safe, and very stylish.

For Apple, the so-called "halo effect" is nothing new, but this effect is specific role in the company's mobile products embody some of the more obvious. In response, Samsung had hoped to emulate Apple, but it has paid a heavy price (the court ruled that Samsung copied Apple previously convicted and imposed a huge fine). Fortunately, the company seems to have passed the launch of the Galaxy series gradually began to catch up with the pace of the apple.

Of course, just like the previous Nokia and BlackBerry, as the brand's fate is always filled with too many unknown sex. However, in the foreseeable future, we believe that Apple and Samsung will continue to be staged, "Hutch hegemony" of the drama, and won the majority of mobile field margins and sales data.
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Users think that Samsung Galaxy phone is easy to use than the iPhone

Has been Apple's iOS operating system is the most simple and easy-to-use smartphone operating system. Despite the iPhone freely customized features and interface very few, but that at the same time also means that in the normal use of the process, we basically do not experience what difficulties will not fiddle with the phone too chaotic for group. Straightforward single the HOME interface means that all your applications are in the same level, while the other hand, the the messy Android system desktop plug, shortcuts, how many will make some people dizzy. There is, the user's psychology is indeed difficult to fathom, so some people are too lazy to design their own desktop screen on the display content, electronic products they always want to look and act like the simpler the better. Samsung R580 Series Battery

Google, however, does not think so, it rich custom space reserved for the Android system, users can choose according to their preferences. People for select Android operating system or iOS operating system, the focus of debate for a long time these days, it was actually a personality first or ease of use is king?

In fact, a certain point of view, this argument is losing significance. Android's customization really means complex, cumbersome and difficult to use this? Not necessarily the case.

A company called the consulting firm of Siegel + Gale's recently released a survey report, the investigation report for the Samsung Galaxy series phones and Apple's iPhone usability interviewed 400 mobile phone users, the final results showed that most are Investigators believe the Samsung Galaxy series phone running the Android operating system is doing very well in ease of use, better than Apple's iPhone.

The reason that the Samsung Galaxy series phones are better than Apple's iPhone, there are two widely mentioned cause for our attention. One, most people think of the Samsung Galaxy series of Android phones more versatility, this versatility is reflected in the phone itself, is also reflected in the features and accessories. Another point is that people think the transfer and share files on the Samsung Galaxy series phones than Apple iPhone much easier.

In the level of brand awareness, we all think that the Apple products and Samsung products compared to design more compact, easy-to-use, use the product level, the Samsung Galaxy series phones turned unexpectedly beat Apple's iPhone in usability on the better.Samsung AA-PB2NC6B battery

Therefore, when we look back at the time of the survey, we can suddenly awoke, Samsung Galaxy series phones, especially among flagship phone (such as the Samsung Galaxy S4) has posed a very serious threat to Apple's iPhone, because Samsung Galaxy can not only achieve a richer interface custom settings, functions, and to use than the iPhone, more convenient and simple.

While most people still think Apple's style is more concise than the Samsung, but it has little practical significance. Naxigeer +, a survey report of the Gaelic consultant report of 94 multinational companies in 25 industries worldwide Home concise degree of analysis ranked Google doing my part to win the first the position of the name, Apple ranked fifth, Samsung did not even squeeze into the top ten, came in the fourteenth. However, this does not change the actual use of the process, people think that the fact Samsung Galaxy series phones are easier to use than the Apple iPhone.

Of course, not everyone is able to recognize the results of the final survey. Foreign well-known technology media CNET questioned a people can not be ignored. CNET's Chris Matyszczyk said the survey showed the actual situation is difficult to be fair, because first of Samsung Siegel, one of the + Gaelic consultant customers, and Apple is not. Second, the attitude of the 400 respondents is not enough to explain the problem, and their preferences can not be common. Because hundreds of millions of smartphone users worldwide, age, gender, geography, personality and other factors may decide smartphone habits, so as to interfere with the final results of the survey.Samsung P50 Series Battery

In the final analysis, the ease of use of the product can really affect a consumer's final purchase decision? To some extent, I think the answer to this question is yes. When I'm ready to buy a newer, better digital products to replace obsolete in my hand, or would like to purchase something new gadget when I will, of course, looking for those who use it more simple, do not read the instructions, no fee too much time on things that can easily get started. As for the back to select Android devices or iOS devices up, I think it will never be the only answer. Done because both in their respective fields are very good, but also very easy to use, but they are a slightly different design characteristics and development direction. Samsung R510 Series battery

Then again, not everyone has obsessive-compulsive disorder "simple" pursuit.