Microsoft says Windows Blue to help PC users a smooth transition

Microsoft Windows chief marketing officer and CFO Tammy Lerner, today accepted an exclusive interview with U.S. tech site TheNextWeb writer Alex Wilhelm. In the interview, he confirmed that Microsoft will launch this year Code "Windows Blue," the new Windows 8 upgrade, it will help "in transition" PC users to adapt to the new operating system, create new opportunities for the Microsoft ecosystem.

The Win8 granted billions of dollars

Windows 8 current license sales have exceeded 100 million copies. Microsoft says Windows 8 the number of licenses as of early January this year, 60 million copies. Lerner said the "vast majority" of the 40 million new licenses, together with the new PC shipments, after the end of the last upgrade, Microsoft has stopped on the promotion of Windows 8.

In fact, 100 million copies of the authorized number is not surprising. Before in the Majorelle accept TNW interview, I had in January and the end of April, the market share data comparison, and to make inferences based on early sales data, the final estimates that day in May 1, Windows 8 sales reached 95 million copies . Microsoft also announced today that its cloud storage service SkyDrive number of active users has exceeded 250 million.

Windows Blue upcoming release, and Windows 8 also really need this upgrade. Microsoft Windows 8 high hopes, but it is still an elusive operating system, some of the new user interface factors difficult to achieve perfectly compatible; This not only brings friction, also let the user know what to do.

To help PC users transition

According to the Majorelle estimates, Windows Blue "will continue the vision of Windows 8," "In order to solve the problem of user feedback." In addition, Windows Blue will help in a transition period "PC users, the transition to the new operating system. Microsoft's so-called "new user" should be referring to those who have not used in a touch environment of Windows 8 users.

As we all know, Windows 8 combined with touch technology, its performance can be further demonstrated fullest. Mouse and keyboard environment, or in a non-touch laptop, "Start" screen is difficult to operate. Lerner said, "all the creative passed through the mainstream media, have been considered in advance."

Microsoft is closely watching the reaction of the users of Windows 8. The Windows Blue shoulder Another important mission is to help users better understand the "learning curve" has confused many people. Lerner said, Windows 8 will help the user to accept the new operating system more quickly. "

Microsoft said that, since the release of Windows 8, 793 upgrade, this figure make it feel more proud. Although I do not know how Microsoft is calculated this figure, but Microsoft apparently want to allow users to understand that it is real-time action to improve its operating system. Finally, Lerner expressly Windows Blue is not a Windows 8 upgrade "the end". Lerner also confirmed the Windows Blue will be released in 2013.

Provide more choices

The Windows Blue will have a "skills": provide more equipment selection. In other words, Windows 8 eyeing the low-end market, a 7-inch and 8-inch device. How many of these devices cost? I estimate that the price will publish them in the $ 300 range, similar to the price of the Apple iPad Mini.

I estimate that over time, the price will be a modest decline, but the rate will not be too big; Windows 8 has become a burden for OEM (original equipment manufacturer). As far as I know, Microsoft certainly in the development of the next generation of Surface - Majorelle naturally not told me the news in this regard - but there are indications that Microsoft is not currently in the development of size smaller devices.

Lerner said in an interview, "consumer touch features of Windows 8 very satisfied" In view of this, Microsoft decided to launch more support for touch devices. Microsoft said "consumer Surface hardware performance has always been very satisfied" with the new hardware, but still need to be supplemented, "Surface and touch capabilities too little compatibility" need "further enhance".

Lerner pointed out that Microsoft must improve sales experience to help consumers buy the right equipment. Obviously, this approach is right, supporters, Microsoft is committed to solve the problem of repeated criticism sales channels, is indeed exciting thing.

The Win8 Application surge in the number of

Microsoft Surface Tablet PC is still large-scale investment, this device at the same time expanding into new markets have the "confidence"; if we think that Microsoft's entry into the OEM's time is too short, it would be wrong. Majorelle Surface Pro each landing a new market, a surge in sales will continue to Surface product line impetus.

From a strategic perspective, Microsoft is seeking to narrow the difference between the touch and non-touch devices, so those accustomed to budget-conscious consumers willing to buy support for touch system, not just Windows 8 experience. Today, there are about 2400 system for Windows 8 certification, where "a large portion" is touch devices. Windows 8 the number of applications is six times that of the time of publication, the Windows Store application downloads to reach 250 million, exceeded 537 million visits.

Overall, Windows 8 performance in line with our expectations, similar to any other version of Windows. Microsoft has apparently realized that Windows 8 Problems and deficiencies, and concentrate to be addressed. In fact, Blue upgrade like a "shot in the arm, designed to further improve the Windows 8 features, to enhance its sales in the Christmas holidays.
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