Microsoft says Windows Blue to help PC users a smooth transition

Microsoft Windows chief marketing officer and CFO Tammy Lerner, today accepted an exclusive interview with U.S. tech site TheNextWeb writer Alex Wilhelm. In the interview, he confirmed that Microsoft will launch this year Code "Windows Blue," the new Windows 8 upgrade, it will help "in transition" PC users to adapt to the new operating system, create new opportunities for the Microsoft ecosystem.

The Win8 granted billions of dollars

Windows 8 current license sales have exceeded 100 million copies. Microsoft says Windows 8 the number of licenses as of early January this year, 60 million copies. Lerner said the "vast majority" of the 40 million new licenses, together with the new PC shipments, after the end of the last upgrade, Microsoft has stopped on the promotion of Windows 8.

In fact, 100 million copies of the authorized number is not surprising. Before in the Majorelle accept TNW interview, I had in January and the end of April, the market share data comparison, and to make inferences based on early sales data, the final estimates that day in May 1, Windows 8 sales reached 95 million copies . Microsoft also announced today that its cloud storage service SkyDrive number of active users has exceeded 250 million.

Windows Blue upcoming release, and Windows 8 also really need this upgrade. Microsoft Windows 8 high hopes, but it is still an elusive operating system, some of the new user interface factors difficult to achieve perfectly compatible; This not only brings friction, also let the user know what to do.

To help PC users transition

According to the Majorelle estimates, Windows Blue "will continue the vision of Windows 8," "In order to solve the problem of user feedback." In addition, Windows Blue will help in a transition period "PC users, the transition to the new operating system. Microsoft's so-called "new user" should be referring to those who have not used in a touch environment of Windows 8 users.

As we all know, Windows 8 combined with touch technology, its performance can be further demonstrated fullest. Mouse and keyboard environment, or in a non-touch laptop, "Start" screen is difficult to operate. Lerner said, "all the creative passed through the mainstream media, have been considered in advance."

Microsoft is closely watching the reaction of the users of Windows 8. The Windows Blue shoulder Another important mission is to help users better understand the "learning curve" has confused many people. Lerner said, Windows 8 will help the user to accept the new operating system more quickly. "

Microsoft said that, since the release of Windows 8, 793 upgrade, this figure make it feel more proud. Although I do not know how Microsoft is calculated this figure, but Microsoft apparently want to allow users to understand that it is real-time action to improve its operating system. Finally, Lerner expressly Windows Blue is not a Windows 8 upgrade "the end". Lerner also confirmed the Windows Blue will be released in 2013.

Provide more choices

The Windows Blue will have a "skills": provide more equipment selection. In other words, Windows 8 eyeing the low-end market, a 7-inch and 8-inch device. How many of these devices cost? I estimate that the price will publish them in the $ 300 range, similar to the price of the Apple iPad Mini.

I estimate that over time, the price will be a modest decline, but the rate will not be too big; Windows 8 has become a burden for OEM (original equipment manufacturer). As far as I know, Microsoft certainly in the development of the next generation of Surface - Majorelle naturally not told me the news in this regard - but there are indications that Microsoft is not currently in the development of size smaller devices.

Lerner said in an interview, "consumer touch features of Windows 8 very satisfied" In view of this, Microsoft decided to launch more support for touch devices. Microsoft said "consumer Surface hardware performance has always been very satisfied" with the new hardware, but still need to be supplemented, "Surface and touch capabilities too little compatibility" need "further enhance".

Lerner pointed out that Microsoft must improve sales experience to help consumers buy the right equipment. Obviously, this approach is right, supporters, Microsoft is committed to solve the problem of repeated criticism sales channels, is indeed exciting thing.

The Win8 Application surge in the number of

Microsoft Surface Tablet PC is still large-scale investment, this device at the same time expanding into new markets have the "confidence"; if we think that Microsoft's entry into the OEM's time is too short, it would be wrong. Majorelle Surface Pro each landing a new market, a surge in sales will continue to Surface product line impetus.

From a strategic perspective, Microsoft is seeking to narrow the difference between the touch and non-touch devices, so those accustomed to budget-conscious consumers willing to buy support for touch system, not just Windows 8 experience. Today, there are about 2400 system for Windows 8 certification, where "a large portion" is touch devices. Windows 8 the number of applications is six times that of the time of publication, the Windows Store application downloads to reach 250 million, exceeded 537 million visits.

Overall, Windows 8 performance in line with our expectations, similar to any other version of Windows. Microsoft has apparently realized that Windows 8 Problems and deficiencies, and concentrate to be addressed. In fact, Blue upgrade like a "shot in the arm, designed to further improve the Windows 8 features, to enhance its sales in the Christmas holidays.
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IDC said the blame fell 14% Windows 8 in the first quarter, PC

International reported: IDC today released a report that, in the first quarter of this year, global PC shipments fell 14%, far exceeding the previous 7.7% decline is expected, while a record the biggest drop since 1994.

 

Another research firm Gartner released a report claimed that global PC Dell Latitude D830 Battery shipments fell 11% in the first quarter of this year, shipments fell below the 80 million mark for the first time, marking the lowest level since the second quarter of 2009.

IDC and Gartner report shows that in the first quarter of this year, despite the economic situation has improved in some areas, but the PC shipment volume in all regions suffered decline.

The IDC report, Microsoft launched Windows 8 system had been high hopes, the industry hope that the system is able to enhance the PC market, but it did not, in fact, Windows 8 impede the development of the PC market. Since the majority of Windows 8 devices using the touch screen, resulting in high cost, and often the component shortages, PC manufacturers want membership Windows 8 to promote innovative initiatives consumption but was regarded as "clumsy and expensive".

IDC analyst Bob O'Donnell said, "Although some consumers to enjoy Windows 8 touch power and some other new features, but its completely change the user interface, the replacement of the familiar (Bob O'Donnell) the start button, and the costs associated with the touch function, but its replacement products - compete with dedicated tablet PCs Dell Studio 1535 battery and other devices, making this computer products less attractive. would like to take Windows 8 to help revive the PC market forward , Microsoft will have to make some very difficult decisions. "

IDC report shows that all PC shipments decreased in the United States and the Asia-Pacific region (excluding Japan) market year-on-year decline of 13%; Europe, Middle East and Africa region, PC shipments slump double-digit year-on-year decline in the percentage of the Japanese market decline.Dell MT264 battery

IDC: Win 8 Tablet Three Years can not Enter the top three

As people abandon the laptop to select a smaller, touch screen-based devices, the global Tablet PC market will be explosive growth. Tablet PC people must PC devices, Windows Tablet PC, especially Windows 8 Tablet PC will not become a major market role, at least in 2016. Tablet PC running Microsoft operating systems by the end of 2012, only 2.9% of the global tablet PC market share, according to market research firm IDC said. 2016, Windows Tablet PC market share will only grow to 10.3%.

IDC recently raised the entire tablet PC market is expected to improve global tablet shipments expected in 2012 from the original forecast of 117.1 million units to 122.3 million units. IDC also predicted global tablet shipments in 2016 from the original forecast of 261,400,000 units to 282.7 million units.

In the next three years, the main activities of the Tablet PC market is a struggle between Apple and Android Tablet PC manufacturers. In desperate competition between Apple and Google, Apple released iPadMini, compete less with the Google Nexus 7 Tablet PC and Amazon of Andr oid Kindle Fire of product lines. There are rumors that Google is preparing to launch the Tablet PC ASUS production of $ 99 Andr oid Nexustablet.

IDC predicts that, by the end of 2012, Apple's iPad will account for 53.8% of the global tablet PC market share. Android tablet market share was 42.7%. 2016, Apple in the tablet market is still ranked first in market share to 49.7%. Android's market share was 39.7%. The average annual growth rate of the two platforms is approximately 21%.

, Windows Tablet PC will quickly popular, will from now to 2016, the average annual growth rate of over 69%. This rapid growth will make Windows Tablet PC market share in 2016 increased to 10.3% from 2.9% in 2012. By that time, most of the Windows Tablet PC will run Windows 8 operating system or Windows RT operating system. Windows 7 Tablet PC will be out of the market.

However, after growth in the forecast period before 2016, Windows Tablet PC after what will happen? Tablet PCs running Windows 8 and subsequent versions of Microsoft operating systems will continue to increase faster speed do? Windows Tablet PC will reduce the growth rate After iOS and Android Tablet PC competition far came in third place it? prospect of Microsoft executives awake at night to play catch-up role in the competition in the next generation of PC equipment.

Now the dominant software platform that Windows will not become the next generation of computer users grew up along with the Tablet PC is premature. However, due to the Android and iOS software platform one step ahead of the advantage and the opportunity to build an impressive application directory, so Microsoft will become an important force in the tablet PC market, at least in the near future, it is difficult to see.
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