Apple products the rainbow night: iPad selling iPod into the market passing

Apple products are encountering rainbow night. Compared with the iPhone, iPad selling products, Apple's digital music player, the iPod was toward the marginalized position. iPod in Apple's six major revenue source as a proportion continues to decline, iPod core business has gradually been replaced by other iOS devices, the future will exit the stage of history.

Consumers rarely bother

Last weekend, the Beijing Daily Reporter continuous visited Beijing Apple outlets, as well as several Apple authorized dealership, almost without exception, the phenomenon is that, unlike the iPhone, the iPad market is hot, iPod counter looked so empty .

Village at Sanlitun Apple Guide, Beijing Daily reporter saw, surrounded by many consumers before the iPad 4, iPhone 5, and Mac laptops, but the the iPod front of colorful but few people interested. In this regard, the white-collar office worker surnamed Chen with respect, "iPhone enough, both call and can listen to music, play games, do not need to buy an iPod".

In the interviews, the Beijing Daily reporter Miss Chen's idea is not one example, a variety of colors, strong sense of fashion the iPod was sought after by young people, and now, many young people have been expressly do not need iPod.

By the dealer marginalized

A staff revealed in the Apple Retail store sales focus is not on iPod, the iPod market demand in recent years has been greatly reduced. Similarly, the Beijing Daily Reporter Apple products other authorized distribution channels to also understand that the iPod was the same cold shoulder.

Dongzhimen Ginza Apple Premium Reseller stores, the relevant person in charge, said in an interview with Beijing Daily Reporter interview: "Apple had to create a digital music player business, followed by expansion of the iPod product line covers a variety of price and use, in fact, Apple itself and not from these cheap products make too much profit, just relying on this to create customer loyalty., with the iPhone, iPad selling, it is clear that this loyalty from iPod transfer to smartphones, tablets on. "

In fact, MP3 and other music players has long been out of the market, the iPod just relying on Apple's strong brand and iTune ecological platform continued to the present. Two years ago, there are many iPhone consumers can not afford to buy the iPod Touch will add the "apple" When the iPhone was caused by hot. However, with the growing popularity of smart phones, consumers have more choices, people who bought the iPod Touch was correspondingly less.

Defeated by their own products

Analysis of the industry, six years ago, iPod, or Apple's largest revenue source, the first quarter of 2007, the iPod revenue accounted for 48% of Apple's total revenue. Today, iPhone, iPad, and Mac has become Apple's main revenue source, he predicted that the second quarter of this year, of iPod sales revenue in the six major revenue source, Apple ranked second to last.

In the popularity of the mobile Internet era of smart phones, tablet PCs and other multi-functional mobile devices, single-function products have gradually evolved as a feature of these smart new device, the iPod is gradually out of sight and the mainstream market. It's a story in the history of scientific and technological development and there is no lack of precedent.
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