Apple products the rainbow night: iPad selling iPod into the market passing

Apple products are encountering rainbow night. Compared with the iPhone, iPad selling products, Apple's digital music player, the iPod was toward the marginalized position. iPod in Apple's six major revenue source as a proportion continues to decline, iPod core business has gradually been replaced by other iOS devices, the future will exit the stage of history.

Consumers rarely bother

Last weekend, the Beijing Daily Reporter continuous visited Beijing Apple outlets, as well as several Apple authorized dealership, almost without exception, the phenomenon is that, unlike the iPhone, the iPad market is hot, iPod counter looked so empty .

Village at Sanlitun Apple Guide, Beijing Daily reporter saw, surrounded by many consumers before the iPad 4, iPhone 5, and Mac laptops, but the the iPod front of colorful but few people interested. In this regard, the white-collar office worker surnamed Chen with respect, "iPhone enough, both call and can listen to music, play games, do not need to buy an iPod".

In the interviews, the Beijing Daily reporter Miss Chen's idea is not one example, a variety of colors, strong sense of fashion the iPod was sought after by young people, and now, many young people have been expressly do not need iPod.

By the dealer marginalized

A staff revealed in the Apple Retail store sales focus is not on iPod, the iPod market demand in recent years has been greatly reduced. Similarly, the Beijing Daily Reporter Apple products other authorized distribution channels to also understand that the iPod was the same cold shoulder.

Dongzhimen Ginza Apple Premium Reseller stores, the relevant person in charge, said in an interview with Beijing Daily Reporter interview: "Apple had to create a digital music player business, followed by expansion of the iPod product line covers a variety of price and use, in fact, Apple itself and not from these cheap products make too much profit, just relying on this to create customer loyalty., with the iPhone, iPad selling, it is clear that this loyalty from iPod transfer to smartphones, tablets on. "

In fact, MP3 and other music players has long been out of the market, the iPod just relying on Apple's strong brand and iTune ecological platform continued to the present. Two years ago, there are many iPhone consumers can not afford to buy the iPod Touch will add the "apple" When the iPhone was caused by hot. However, with the growing popularity of smart phones, consumers have more choices, people who bought the iPod Touch was correspondingly less.

Defeated by their own products

Analysis of the industry, six years ago, iPod, or Apple's largest revenue source, the first quarter of 2007, the iPod revenue accounted for 48% of Apple's total revenue. Today, iPhone, iPad, and Mac has become Apple's main revenue source, he predicted that the second quarter of this year, of iPod sales revenue in the six major revenue source, Apple ranked second to last.

In the popularity of the mobile Internet era of smart phones, tablet PCs and other multi-functional mobile devices, single-function products have gradually evolved as a feature of these smart new device, the iPod is gradually out of sight and the mainstream market. It's a story in the history of scientific and technological development and there is no lack of precedent.
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The Dell new Win8 tablet Xiangjie equipped Atom price of 3100 yuan

According to foreign media news, a few days ago on the CES International Consumer Electronics Show, Dell for small business and education markets launched a new Windows 8 Tablet PC-Latitude 10 Essentials. The tablet is Dell launched in October last year, based on the Intel Atom processor Latitude 10 Windows 8 Tablet PC Starter Edition.

Dell said they aimed to create a still will be equipped with the Intel Atom processor, but the price is less than $ 500 (about 3100 yuan, at least not add to the base, keyboard, and do not remember tax case, the price will be so) fully functional business tablet. With the more expensive Latitude 10 this 1.43 pounds (0.65kg) weight of Latitude 10 Essentials also uses a magnesium alloy shell design and Gorilla glass touch screen display similar to the 10.1 inches iPad tablet. The tablet is also equipped with Latitude 10 the same 1.8 GHz Atom Z2760 "Clover Trail" processor, memory size of 2GB. But since $ 100 cheaper (about 623 yuan) relative Latitude 10 is clearly missing some part of the consumer may think that the more important things, such as the battery can be replaced. In addition, Latitude 10 Essentials Tablet PC delete Wacom stylus touch pen before optional password for hardware-based trusted platform module (Trusted Platform Module) and AT & T mobile broadband support.

It is reported, Latitude 10 Essentials Tablet PC launched a total of 32GB and 64 GB solid state drive two versions, with a standard composite audio interface, a USB excuse, and a full-size SD memory card slot. In addition, by connecting the base (non-standard configuration, you need to choose to buy) the equipment can also add an additional four USB interface, an audio interface, and Ethernet and HDMI high-definition interface.

If they need to use a Windows 8 tablet PC but do not want to just Surface RT an option for schools and small business users, this price of $ 499 (about 3107 yuan) 32 GB version Latitude 10 Essential configuration is sufficient to meet their needs.

Relatively Dell, the HP ElitePad at the same level coming slightly slow pace (reportedly will be coming out until the end of the month), but the current market price of about $ 500 (about 3113 yuan) also equipped with Atom the Z2760 "Clover Trail" processor Tablet seems to have a lot of. Dell spokesman told arstechnica.com website interview, said: "We are doing the Tablet PC test and considering other aspects, I feel Windows 8 will bring new hope for Dell, but, so far, the Windows operating system is not yet Dell Tablet PC and laptop (Dell to maintain good sales performance in the industry average PC sales decline in the number of cases has played an important role in) the sale of a new dawn. "

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