Sunday, March 17, 2013

Microsoft Surface tablet sales reached 1.5 million units is still lower than expected


March 18 message, according to Bloomberg, Microsoft has sold nearly 1.5 million Surface tablet, of which 400,000 units listed than the low-cost version of the Surface RT recent three months of Surface Pro. Surface tablet pre-installed Windows 8 system to create more "mobile" future-oriented by Microsoft.

The Surface Pro listed on February 19 this year, has 33 days, the average daily sales of 12,121 units, with the proportion of the Surface RT 1.53:1. Of course, such a comparison is not fair, because the Surface RT listed earlier, its sales have been slowly cooling.

Alleged sales of less than Microsoft expected, but that does not smashed Surface signs. In the present case, the Tablet PC sales totaling 20,000 units per day, each an average price of $ 700 (about 4350 yuan), its Japanese sales of nearly 150 million U.S. dollars (about 9.32 million yuan), annual sales the amount of over one billion U.S. dollars (62 billion). This is enough to "big business" ranks among the Microsoft Surface departments.

Sales (annual sales of one billion U.S. dollars) for Microsoft is a key milestone in Surface first year in the market had reached. If the higher-priced Surface Pro can continue to maintain this sales momentum, it will become a pillar of the Microsoft Tablet PC industry products.
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