Game of the power and performance and counter-attack with offensive and defensive symbiosis mobile and PC
This
week is bound to be an extraordinary week. Chip market surging, the
story became the focus of media attention around the Intel and Qualcomm.
On Monday, Intel join hands Motorola released a smartphone clocked at
up to 2GHz; Tuesday, not to be outdone Qualcomm released the S4 Plus
MSM8X30 tasting, the portability beautiful earnings, sections from the
glorious history of excellent products, mobile phone chip; Wednesday,
Intel partners together to discuss the plan for the future of mobile
Internet ... at the same time from the message there, Intel CEO Paul
Otellini ahead of retreat, the stock market value of the high-pass once
beyond Intel attack "core" of a raging battle is to compete with the gun
a stab in the back ground.
Qualcomm: epigenetic counteroffensives
In
a press conference held on November 20, the high pass conceal his pride
is evident. Global vice president of Qualcomm began with five first
speech. Are among the best in the sales of the application processor,
GPU share, DSP share, 3G/4G/LTE baseband chip, RF chip field, high-pass.
Qualcomm business development Shen Jin, vice president of global IT
Times "reporter, said high-pass market capitalization of more than
Intel, reflect the trend of the development of the industry, the first
half of 2012, global smartphone sales over 300 million, a growth rate of
45%, sales compared to the same period of the PC performance by 67%. "
Maybe
two years ago, Intel and Qualcomm, or a pair of big brother and little
brother. Although developed in the different areas of the chip, but from
the body volume of view, the market value of the high-pass is only half
of Intel. However, with the Snapdragon chips into more smartphones,
tablet PCs, Qualcomm achieve leadership in the field of mobile chips.
Called
hero. The rapid development of smart phones and tablet PCs, and also
build a platform for high-pass. Shipped 400 million units per year
compared to the PC market data, smart phone annual shipments in 2011,
has more than PC, will reach 700 million this year, while the tablet PC
shipments will reach 100 million units. As the mobile chip boss,
Qualcomm greatly benefit from this market.
Intel: pioneer of hesitation
For
Intel, is faced with a difficult choice. Intel in PC chip market share
of over 80%, it is difficult to shake, but the mobile space is very
poor, the first half of this year, the global smart phone chip shipments
market share of only 0.2%.
For mobile chips, Intel seems always
hesitant and CEO Paul Otellini strategy mistakes are not unrelated.
"ISuppli principal analyst Gu Wenjun IT Times" reporter said, as early
as six years ago, Intel 600,000,000 dollar price of its communications
and application processor sector sold to Marvell Technology, Inc. in the
United States, the department is mainly development and sale of
processor chips for smart phones, handheld computers and other handheld
devices, Intel seems bent to make the PC industry, ignoring the
development of mobile chips, Otellini enough for the sensitivity of the
mobile market, dragging down the speed of Intel's transition. "
However,
the advantages of the Intel technology is still very apparent. IC
component distributors Commerce Group's electricity Commerce through the
implementation of the core city, ZHU Ji Zhi, vice president, said the
current situation, including Qualcomm, ARM architecture-based processors
in the configuration lower mobile terminals running very fluently, but
as phone upgrade from dual-core to 4-core, 8-core or 16-core, ARM
somewhat difficult, "for example, worked hard in the PC area for years
Intel X86 still dominate in terms of multi-tasking, 3D graphics
processing."
Future game
Power performance: finding the best balance
Present
situation plagued Intel X86 architecture processors, power consumption.
Shang Jigang, the industry analyst, said that the X86 architecture is
the use of low-load power consumption, high fever, X86 chip short board
endurance. Qualcomm processor based on ARM architecture, energy
consumption in the idle and low load state rarely, from the market point
of view, the price of ARM processors should also lower than Intel
processors.
However, the the Qualcomm ARM architecture weaknesses
are also apparent. Intel's CISC architecture for the design of the chip
is relatively complex, a kernel on the X86, with more transistors than
the ARM same kernel, more powerful, its features and performance. Same
kernel ARM and Intel in terms of performance is difficult competition.
In addition, Intel in the market after 10 years of hard work, has
gradually improved hardware support; ARM server system manufacturers
must do-it-yourself design motherboard, virtually increase the cost of
production. The ARM software system is relatively weak, applicable
software is hard to find and expensive.
Raj Talluri, senior vice
president of product management, Qualcomm mobile computing future mobile
chip challenge will focus on low-power, high-efficiency commence, Intel
and ARM are learning each other's advantages. Some sources say that
Intel plans to redesign the next generation Atom processor, has a lower
energy consumption and higher performance. Likewise, ARM also learning
the technical capabilities of Intel. The progressive realization of a
powerful class of PC, phone and tablet computer is a mutual goal.
Business model: Closed VS open
Intel
closed development model used is a magic weapon for its success. Joseph
Chu Chi "IT Times" reporter said, process technology, chip
manufacturing plant, Qualcomm needs TSMC semiconductor foundry foundry;
Intel chip design to the manufacturing sector, the completion of his or
her own, has a very good control of the entire chain, reasonable
arrangements on the product quality and production processes, less like
Qualcomm and MediaTek as out of stock situation.
However, with
the development of the mobile market, in the face of a new generation of
challenges such as ARM, Intel seems to keep up with the pace. Gu Wenjun
said the relatively slow response of the closed business models on the
market, "ARM, for example, it does not manufacture its own processor,
but to provide a design framework for partners to manufacturing on
demand in the mobile Internet market ARM's business model, this business
model is very flexible. important also spawned a large number of joint
ventures, chip manufacturers, software companies, design aids
developers, hardware manufacturers and mobile device manufacturers such
as around the ARM to form a huge alliance. "
Gu Wenjun think
Intel's advantage is that a strong manufacturing technology, adequate
cash flow, should abandon the super this rapid transformation of the
mobile Internet, perfect ecosystem, PK and competitors to play by
"Union" to own technology, cash, talent The advantage to achieve
transformation.
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